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L’Oréal’s Big Social Media Push for Emmys

Twitter, Instagram, SnapChat, plus a curated collection, are part of the plan from pre-show to post-show wrap up.

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By: Christine Esposito

Editor-in-Chief

L'Oréal Paris, which is the official hair and makeup partner of the Television Academy, contends it will empower women to influence its Emmys coverage through an online crowdsourcing and experience exclusive access to the show through @LOrealParisUSA.   In the days leading up to the Emmys, L'Oreal Paris will embark on a series of red carpet beauty discussions with makeup artist Sir John (@SirJohnBLife), hair experts Mara Roszak (@MaraRoszak) and Kari Hill (@KariHillHair), and Makeup.co...

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